Hi, I'm Mustafa.
I help business owners make better decisions with clear numbers, and I teach the practical skills that make a business grow.
I started out watching good businesses struggle for avoidable reasons: prices set by guesswork, sales that depended on one person, and owners too busy running the shop to see where the money was leaking.
Since then I have worked with founders, family businesses and growing teams to turn that fog into a short list of numbers and decisions. My job is to ask the uncomfortable questions early, and then stay long enough to see the answers put to work.
I also run an online bookstore I founded in 2018, so none of this is theory to me. I am still the one answering for stock, margins, ad spend and customers every day.
Along the way I noticed the same three skills kept making the biggest difference: reading well, marketing online, and selling online. So I built programs to teach each of them.
Journey
Experience & education
The roles and qualifications behind the advice.
Independent Business Consultant
Strategy, marketing and growth for founders and SMEs. Programs in digital marketing, e-commerce and personal branding.
Founder & CEO, Online Bookstore
Built the business from nothing and still run it: sourcing and pricing, the storefront, paid acquisition and fulfilment.
MBA
Bahria University.
Meta Certified Digital Marketing Associate
Meta’s own certification in planning, running and measuring paid campaigns across Facebook and Instagram.
How I work
Three promises
Numbers first
Every recommendation starts with your real numbers, not opinions or trends.
Plain language
No jargon and no hundred-slide decks. If you can't explain the plan to your team, it's not ready.
Stay till it works
A plan is only useful once it's running. I follow through until it is.
Not sure where to start?